Distinct Daily
Site Redesign
Distinct Daily is an ecosystem for creativity that combines fresh weekly content and curated collections of noteworthy artists on a multifaceted platform.
Understand
Challenge: After two years on the market, the Distinct app had limited engagement
I joined Distinct Daily in the middle of developing the second sprint as the lead designer. Collaborating with the development team in an agile atmosphere, we quickly worked to solve user experience issues and incorporate new features, while working to elevate the overall visual design.
Our first step was to evaluate the users needs and how Distinct could help these users meet their goals and create value. We laid out the data we had access to, white boarded some ideas and thoughts and wrote up our strategy documentation. We discovered that our users wanted to learn and be inspired and to build their brand in the artist community. From this knowledge, we mapped out the direction of the app and features that would achieve these goals.
I begin my competitive research. Looked at what they offered and we brainstormed where we could stand out in this market. Next, came quick low fidelity wireframes, then design comps and prototyping. Each stage I worked tightly with the development team and we had bi-weekly presentations to the stakeholders to build out the overall design and features and then pass off files to the dev team so there were no lulls in the build process.
Design
Staying in constant communication with our remote teams – we were able to quickly take brainstorms to wireframes to development of the iOS app, website and mobile.
The second sprint launched on iTunes App Store successfully and with minimal issues and we have now turned our attention to our next sprint and continuing to improve the experience and building new features such as messaging and a news feed.
Having a background in social marketing and community management, I proactively developed a consistent and strategic design system across all of Distinct’s social channels.
