Halo Loyalty

Site Redesign and Rebranding

I was hired by a local agency to help take a logo redesign and guide a unified approach to what was next in UX, site design, photography, typography, color, and beyond.

Understand

The client was all in for a complete overhaul of their brand and web site. I was brought to take a completed site map and logo design and build out wireframes and a new site design. Collaborating with the agency’s creative director and account team, we established the client goals. From these, I built out wireframes and explored the digital opportunities.

I built out a series of intricate icons to showcase the company’s capabilities and product offerings.

I continued to work hand-in-hand with the agency and the development team to a create a site design that was clean, user-friendly and met the client’s needs and goals.

Since the only brand asset created before I began the project was a logo, I developed out the rest of the branding, including typography, brand colors, photography style, and delivered final documentation for the agency.